♣ Visibility

"♣": Estrategias específicas empleadas por los estudios de caso para incrementar su nivel de auto-sustentabilidad.Pueden estar en inglés o español. Por favor usa el traductor del menú lateral 

"♣": Specific strategies used by the case studies to increase their degree of self-sustainability.They might be in English or in Spanish. Please use the side menu translator
  • The initiative has also been supported by external researchers and professionals who have helped it to formulate alternatives to become self-sustainable. Several of the external experts are part of the “Friends of the Community Ecotourism Network of Los Tuxtlas” group. The group first met during a visit to the community, and supports the initiative by promoting it through social media, inviting people, etc.
  • This support allowed them to:
    • disseminate their projects at tourism promotion fairs.
  • The initiative of the Farm is in a moment of transition, as its founding leaders are delegating the project to a team of young people who once participated as volunteers and who today are establishing a new team that has already taken about half a year renewing the facilities of the farm and devising new ways to manage and promote the initiative. This group is multidisciplinary and much more inclined to promote civic-ecological practices through arts and sports. To diversify the financing mechanisms of the project and to rely less on the requirements demanded by their traditional clients, they have redoubled efforts to increase the visibility of the project and attract more visitors, including it in hosting sites (such as Airbnb).
  • Based on the social technique (mentioned before) called “participatory mapping”,[This/the initiative] makes, altogether with the communities it serves, a diagnosis of local conditions, challenges, problems, and priorities and, based on them, it uses art, games, and communication as means for each of its programs. The participatory mapping not only allows the communities to visualize themselves and their context but to become agents of their own development, and define strategies and roles. The above is particularly important because the local population lacks an entrepreneurial mindset, most probably as a consequence of a governmental intervention that has not been particularly keen to include them in its development programs (x.). Although it is not voluntary, the social ownership and participation created with [This/the initiative]’s participatory methodologies functions as its model’s basis and source of sustainability, “because this way the communities become part of the projects’ developers and not only their beneficiaries” (x).