Advocacy capacity

This is the capacity to systematize the components, implementation process and results of a development initiative’s model and advertise its effectiveness, which are critical in securing and broadening both internal and external sources of support. It is equally important, for its success in designing strategies for its sustainability and, thus, scalability.

Some initiatives emphasise this issue to alert stakeholders, supporters, and partners about the effects of their contribution. It demonstrates transparency and the initiative’s differentiated capacity to make them cost-effective and/or the benefits they will get from participating.

See related strategies at:

♣ Advocacy capacity

See also:

Demonstrate scaled effect

Emotional connection

Systematization 

Visibility

Differentiation

Transparency

Results-based trust

Showing people concrete means to contribute and impact

Information and communication technology tools