Establishing emotional connections between supporters and beneficiaries is an effective way to attract and continue support. These connections can be promoted by:
• Providing relevant information about the project, beneficiaries, and effects of supporter help through hotlines, websites, and portfolios. These can use sponsorship testimonials, statistics, etc.
• Making one-to-one connections between sponsors and beneficiaries or projects, providing direct means for communication, meeting opportunities, regular updates, etc.
Related strategies at: