Emotional connection

Establishing emotional connections between supporters and beneficiaries is an effective way to attract and continue support. These connections can be promoted by:

• Providing relevant information about the project, beneficiaries, and effects of supporter help through hotlines, websites, and portfolios. These can use sponsorship testimonials, statistics, etc.

• Making one-to-one connections between sponsors and beneficiaries or projects, providing direct means for communication, meeting opportunities, regular updates, etc.

Related strategies at:

♣ Emotional connection

See also:

Incentives for cooperation 

Demonstrate scaled effect